Repurposing content can help you to maximize results while saving time and money. Maximizing your existing content can give a lasting impact on the audience which is fruitful for your business goals.
We normally look for content to recycle which is better consumed and understand by the customer.
Working on new content and finding the topic to reach your relevant audience can be stressful. Now we know that the customer is expecting more from us, which points to add on services that include our information supply. We have to look for the more assessable technique which can be repurposing content.
When the question becomes:
How to channel the conversion with your content marketing using repurposing content?
Repurposing content can help you to recycle your premium content into a more relevant format to achieve goals.
Which kind of content is considered more relevant for marketing strategy?
Let us discuss it first to have a proper understanding of the relevant article. The blog post which is considered more premium and relevant should have:
- Useful information
- Connection with your brand to reflect your goals.
- Relevant to your demographic audience.
- Answerable blog post.
- Provoking article to maximize conversion.
- Actionable content- to define the user path.
Repurposing content is relevant because people have knowingly shared their feedback about their preferences and emotions with the content they’re interested in.
This is one way of judging premium content but practically in digital marketing everything’s end to the quantitative data for marketing strategy.
Lets set our parameters to find a suitable piece of blog post for repurposing content:
1. SEO outcomes:
Building a blog post is important to analyze traffic behavior on the content. The main focus should be on how they are interacting with the content.
The blog post requires lots of on-page attention which is important to rank a content well including backlinks. The headline of the content, keyword uses, Meta tags descriptions give a boost to your content marketing.
The parameters of on-page SEO decide the organic traffic on landing pages. When we are done with analyzing the content relevancy, readable score, and value. First, we start with average time spend on the article and dwell time.
The links provided in the article is helping users to interact with the article. Analysis of traffic actions makes easy to decide whether the content should be reposted or not. You can also change to format of content to check the value of content with a different kind of user.
Example: You can focus on posting blog content that is performing well and convert that into video content. The cross-track can help you to analyze your traffic better.
The factor of engagement is depending totally on social success and off-page factor is important for user interaction. Engagement scoring is always the best factor to judge your content quality and quantity. Review your content engaging factor by :
- Number of likes.
- Number of shares.
- Number of comments
- New followers.
The engagement factor affects click-through rate which defines customer behavior. Creating engagement depends on other factors as well such as social sharing technique, campaign, hashtags many more. If you wish to learn more:
How to engage your social media audiences with your blog post watch this video.
3. User Behavior:
In analytics, we focus on micro-conversion by analyzing user behavior to maximize conversion ratio.
User behavior counts with page views of unique sessions, Number of visitors, the counted period spends on the time of site, analyzing the behavior of the returned user on your article or blog post.
For defining your user behavior it’s important to understand your demographic audience and their psychographic behavior. When we start analysis content for recycling it we have to understand that; what part of the content is grabbing customer attention, is this content useful, fulfilling your goals, the user intends the action on the provided platform.
Understanding your user’s psychographic nature will help you understand your audience and their demand better. At last, we have to analyze the traffic source, which off-page activity engaging more audience.
4. Company revenue goal:
The most important factor to analyze the content is ROI. Mostly organic traffic is earned by the good content and keyword which directly impacts the conversion sales of your company.
If we look for repurposing content it should be after the analysis of which article is converting our customer?
The macro conversion goal is the important segmented value for our marketing strategy and one of the most important factors to analyze the traffic.
Let’s understand a basic example: If we are working on two different types of content and both of the content is solving customer problem but one content is solving the customer problem in general but other content is solving customer problems with the help of their product or brand.
Here, both of the content is receiving tons of engagement but the content solving customer problem with the brand is generating more conversion rates than the other content.
Now, the question arises which content should be repurposed?
The content which is helping you to achieve your macro conversion should be repurposed.
So far we have understood the criteria to select the repurposing content which will help you to achieve your ROI.
Now, let’s understand the ways of repurposing content:
Covert your blog content in high-quality video content to make it more approachable and shareable.
Video is the most popular content on social media for social sharing. Normally readers did get the chance to read most content thoroughly but if they consider using the magnet part of the content in a video its can do so much more.
The more visual and appealing the video look the more traffic you get and the chance of engagement increases for online marketing.
Convert your video content into infographics.
Making infographics can help the user to pin your link on their social media site so that they can take a look in detail later on and understand it better.
Less to read and more to acquire list content is always a hit and is an excellent content marketing strategy.
The user always loves bit size information because it is consumable and effective in inbound marketing. Working on infographics you can build 4-5 from one video and link them for more information. Precise content leads to more engagement and a better understanding of content.
Blog posts can be used for email marketing for solving a customer problem.
While planning for email marketing we look for Tips, Tricks, Hacks, and Strategies to convert customers.
An email marketing campaign that contains blog post content while performing well because we already have done the content audit of the blog post. It would be more attractive for your users to receive point to the point email series, with “tips and tricks” they could use in their online marketing campaigns.
Repurposing content and your users are getting great insights in an easy with email formulae such as newsletter, recent updates, tricks, and tips.
Converting infographics content into a series of social media posts.
The technique will help you to gain more attention from followers and will be followed by more than expected engagement.
The infographics content is a rich format you need to segment the data and present to increase the number of like, share, and comment for new followers.
Convert your audience Q&A into a blog post.
Social media is the best place to know customer psychographic behavior to understand their demands from your brand. Converting Q&A is the best content marketing strategy.
If some of your answers are receiving tons of engagement its better you convert the post into one best article to receive more customer attention.
You can focus on creating a blog on one particular topic covering all kind of question which should be answered to gain engagement. It might also help people who are new to the problem and didn’t have a chance to witness the original post and the comments around it.
Make a new social media post with previous campaigns.
Creating a campaign is the best way to engage the new audience the content created by the campaign can be used as a post to convert it into action.
The post needs to show all the relevant information, don’t put any redundant or useless data, make sense, have scientific validity while also catching the eye of the casual viewer by being both original and good-looking. New well-crafted posts will be shared, liked, commented with more followers.
Convert a blog post in video live streaming ( Later you can upload as a video content)
Take some of your content, make a rough outline, and jump onto a live streaming service.
Discussing your content with your audience can give you better prospects and you can get a better understanding of user demand. The discussion can sometimes lead to more detail and you can generate new post with more useful information for the user. This live session with your audience will generate visibility and trust in your brand.